From its survey of over 38,000 people, market research firm Harris Interactive revealed that Honda took the top spot in the Full Line Automotive Brand of the Year category.
The 2012 Harris Poll EquiTrend study puts together questions that measure how consumers feel about particular car brands. Questions include information on how positively or negatively consumers would rate a brand, how much they’d be willing to buy a product of the brand, and how familiar they are with the brand in the first place. Honda beat out last year’s winner, Ford, to take the number one top spot.
Honda has been manufacturing quality vehicles for several decades and as evident by this survey, it’s easy to see how the company has become America’s favorite automotive brand. Jim Sigel Automotive is proud to offer a full line of Honda cars, trucks, vans, and SUVs. Stop by today or visit online at http://jimsigel.com/New-Honda-Inventory.aspx to view your next Honda.